It is the challenge of this thesis not only to describe the phenomenon of ‘knowledge entrepreneurship’ in its actualization in universities, but to also propose it as a unified systematic paradigm based on the phenomenological action-research conducted and the findings of the case studies. The analysis is divided into two parts (Figure 4.2.). On the one hand, the mindset and values assessed to be fruitful for the development and expression of an entrepreneurial Persona [i] (Erikson, 1974) are described. On the other hand, environmental factors (infrastructure and resources), that were observed to influence the existing milieu that facilitates the acting- out of the entrepreneurial persona, are depicted.

Figure 4.2 - Organisational Mindset & Gestell

For both aspects, the understanding and terminology of complexity science, and strange attractors and fractality in particular are deployed. In figure 1 the organisational mindset is represented by the ball elements and the brain, which compose the institutional mindset out of all individual stakeholder mindsets in a fractal manner. The gestell on the other hand is represented by the spine, meant to symbolize the supporting structure of the organisational governance structure, process architecture, physical spaces, and resources.

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[i] Persona is a psychological concept here meant to describe the ideal identity possible – how one would like to be.

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