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0 Introduction

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1 Research Approach & Background

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2 Research Methodology

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3 Case-Studies

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4 Cross Case Analysis

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5 Best in Breed KE & Conclusions

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Reference Details

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Hardy, Bruce W. and Scheufele, Dietram A.
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(2005)
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, "Examining Differential Gains From Internet Use: Comparing the Moderating Role of Talk and Online Interactions"
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, Journal of Communication
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, 55
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, 1
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: 71-84
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.

Abstract:
The idea that interpersonal discussion moderates the effect of public affairs mass media on participatory behavior has been empirically supported by recent research. However, these studies focus on face-to-face conversations as the only means by which citizens discuss political issues with others. This study takes the idea one step further and not only examines the effects of face-to-face interactions, but examines the effects of computer-mediated interactions and internet hard-news use on participatory behavior. We found that not only did internet hard-news use have a positive main effect on participatory behavior, but that this effect was moderated by both face-to-face interpersonal discussion and computer-mediated interactions such as chat. This study explores explanations for this phenomenon and implications for future research.

Notes:
TY - JOUR

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