·    Understand the benefits and challenges of effectively engaging with social media.

·    Learn how participate and organize online discussions in forums, mailing-lists, blogs and video discussion sites.

·    Understand how a blog can give you a voice and learn the basics of publishing a blog.

·    Understand how social bookmarking can be a very effective way to gather and share information about online resources.

·    Learn how to use wikis and understand their use as a collaborative writing (collabowriting) tool.

·    Learn best practices with regards to interacting and publishing in online media, e.g. how to manage privacy through nicknames, how to use online media to build up a professional reputation and network, online behavioral norms.